Effective Marketing Strategies You’re Probably Not Doing
The primary goal for most marketing teams these days is to get the most out of your digital marketing campaign. While SEO and content marketing are the bread and butter of digital marketing, if you’re only using those methods then you are limiting the potential of your marketing campaign. There are other effective methods that you can use as a digital marketer to maximize your marketing strategy and reach more people with your campaign. While these methods might not be an ‘one size fits all’, try someone new and different to find out what works for you. These strategies might be just what you need to reinvigorate your campaign:
Read MoreUnconventional Management Tips to Boost Team Performance
Strong and effective teams are usually the driving force behind a successful company. It has been shown time and again that when team member support each other and work cooperatively, they perform better than groups where the members are focused on their individual interest. Every single person in the team from the CEO to intern has an important part to play when it comes to having an positive impact on team performance.An exceptional manager is able to understand this and the importance of a cooperative group dynamic. They find ways to piece together different pieces of a team to create a cohesive and functional unit working towards a common goal.
Read MoreVictoria’s Secret May Have a Generational PR Problem
Not that long ago, from a branding perspective, Victoria’s Secret practically owned the lingerie market. Even today, if you ask anyone over 40 to name a national lingerie brand, the majority will get to Victoria’s Secret quickly. But, as with many other established brands in many other markets, young people are trending away from this clothing brand.
Read MoreNCAA and Big 12 Address with Ongoing Scandal
Another pre-season for NCAA basketball begins with yet another scandal in the headlines. A corruption scandal rocked the league last year, costing iconic coaches their jobs and muddying the reputations of some of the NCAA’s top hoops programs. 2018 is off to a similar start. Recently, it was announced that star Kansas forward Silvio De Sousa will ride the pine “indefinitely” while the top-ranked Jayhawks wait to see what the consequences for his actions will be. De Sousa has been “connected” to the longstanding scandal in a way that may damage his eligibility. Some are already saying he may miss most or all of the season. It is considered certain he will miss the big season opener against Michigan State…
Read MoreTime to Address the Elephant in the City
Stopping just short of launching a stampede through London streets, the World Wildlife Fund (WWF) this week released an elephant out the front of St Paul’s Cathedral- a life-sized hologram elephant,that is. The hologram, reaching more than 16 feet in length, is part of the organisation’s Stop Wildlife Trafficking Campaign, aiming to collect more than 100,000 signatures as part of a call on the British government to end illegal wildlife trafficking. According to the WWF, 90 percent of African elephants have been lost in the last century, amounting to 20,000 of the animals killed for their ivory each year. The figure outpaces the species’ birth rate by a country mile.
Read MoreNo More Dunkin’ Your Donuts
While you might still be inclined to dip your donuts in your coffee, you will no longer be enticed to do so by the sign on the door. The rumors that have persisted for these past many months have come to pass. Dunkin’ Donuts is now, officially, only “Dunkin’.” Customers will not see the complete changeover until this coming January, when the new logo will appear on signs, boxes, cups, and napkins, but Dunkin’ is focused on getting the message out. While donuts will still be on the menu, the brand hopes that consumers will get a different, broader message from the new moniker. Dunkin’s message is that “we serve more than just pastries,” and they hope to focus more…
Read MoreMattel Responds to Criticism Over Diversity Toys
If you’re going to be in the public square, you learn quickly that not every criticism is going to be fair, legitimate, or sensible. Most folks say they understand that, but when they’re confronted with something entirely ridiculous but presented with credulity, they freeze up, unsure how to respond. Toy brand Mattel recently found itself in that position after a pundit ridiculed the “Thomas & Friends” TV program by placing KKK hoods on the eponymous trains.
Read MoreApple’s Makes Pitch For The Four-Figure Smartphone
“It’s essentially a computer you carry around in your pocket” is the way countless people have described the smartphone over the years. Now, Apple is testing that cliché, and asking consumers to put their money where their mouth is. The age of the four-figure smartphone price is here, and, once again, Apple is leading the charge both in hardware and messaging. As smartphones became both more complex and more ubiquitous, most people thought it was inevitable that, at some point, they would eclipse some laptops in price. But, with the recent reveal in Cupertino, CA, Apple released not one but two different iPhone X models that will cost you more than a grand to take home. Sure, the original iPhone…
Read MoreCourier Responds Smartly to Questions About Williams Controversy
Serena Williams was the queen of women’s tennis, the unassailable matriarch, boundary breaker and face of the sport. Then came the US Open loss, and, before that, a verbal clash with an official that many fans have said was out of line. Those fans thought Williams handled herself with grace and poise, despite the momentary and uncharacteristic outburst. Others said there was no place in the sport for slamming racquets and yelling at officials. After an inspiring, if obviously uncomfortable medal presentation, Williams continued to be confronted by the media, trying to dig deeper into what was, clearly, a story that was not going away any time soon. Finally, Williams gave them a quote that caused the story to blow…
Read MoreUsain Bolt: Now the fastest man in space, as on Earth
It’s one small sip for man, one giant leap for mankind. The former Jamaican sprinter Usain Bolt, who now plays for Australian A-League football team Central Coast Mariners, has entered new heights as part of a campaign by French firm Mumm’s Grand Cordon Stellar to showcase a new Champagne bottle- developed specially for use in zero gravity. On board an Airbus Zero-G aircraft, the usually grounded star floated in zero gravity as he sampled the goods: namely, a specially-designed clear glass bottle that uses pressure within the bottle to expel champagne into a ring-shaped frame. In zero gravity, the effect looks like a droplet of bubbles, that can then be gathered into a custom-made glass.
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