Category: Insight

Armstrong Settles for $5 Million

  There was a time when Lance Armstrong was sports royalty, as much of a sponsorship “sure-thing” as there was in sports. Many businesses, including the US Postal Service, bet big on Armstrong and his Livestrong brand based on that certified return.

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Bed Bath and Beyond Dealing with Poor Outlook

It’s been a rough few years for major American retail stores. From Sears and Kmart, to JC Penney, Toys R Us, and many others, the changing consumer marketplace has led to downsizing, store closings and bankruptcy. The latest retailer that seems to be floundering is Bed, Bath & Beyond. The home goods retailer saw a drop in same-store sales that led to shares dropping 20 percent recently. This amounts to a ten-year low for the company, and a failure to live up to Wall Street forecasts.

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Cardi B Riding High with Breakthrough Fame

If anyone is having a good year, it’s recording sensation Cardi B. The rapper’s debut album was so sought after that the anticipation alone propelled Cardi B to stardom. She seems packaged perfectly for the modern pop scene. Cardi understands what fans are looking for on an album, on social media, and in the press.

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LL Cool J Hopes to Introduce Gen Z to Old-School Hip-Hop

  When he hit the airwaves in the mid-1980s, LL Cool J was a fresh, young face in rap. He was also a bridge between street corner rapping and pop-heavy hip-hop. It took a few years, but his 1989 album, Walking with a Panther, and the Rick Rubin-produced hit single “Going Back to Cali” made LL a legitimate recording superstar. His fame transcended rap and helped lay the foundation – along with groups like Public Enemy and Run-DMC – for rap as a crossover sensation on the radio and in the Walkmans and boom boxes of millions of fans.

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Three Necessities For Every Desk

At a glance, most professional desks will look the same. The average worker will have their printer, a computer, a keyboard, and perhaps a desk phone if they regularly engage in calls with clients and coworkers. However, besides the essentials, there are a few added extras that can be included in the desk environment to make every work day a little more productive and efficient. While some employees take the “better safe than sorry” approach to supplying their desk and pack their table full of every tool and gadget they can think of, other professionals have the opposite problem in that they have no idea what they should keep on their desk to begin with. The following three things are…

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What are the Benefits of Email Marketing?

  It’s easy to assume that the time for email marketing is over, thanks to the ever-increasing popularity of things like SEO, and social media. However, the truth is that even though email marketing might not be the newest advertising strategy in the world, it’s still one of the most successful. Though it’s been years since email marketing first came to the forefront of the marketing world, it’s still alive and well today because it’s the easiest way for companies to develop personalized relationships with their target audience. Email is more than just a way to grab someone’s attention. When used correctly, this platform can allow brands to spread their awareness into new marketplaces, and nurture connections with leads. All…

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Disengaged Employees: How To Fix The Problem

Every manager dreams of being able to bring the best out in their employees. Yet, achieving true engagement, productivity, and efficiency from top-tier talent can be easier said than done. Managers are almost constantly dealing with chronic problems of under-performance in their business, caused by an unacceptably high number of staff feeling underwhelmed and disengaged at work. If hires feel uninterested and emotionally disconnected from the companies they work for, then they’re less likely to give business efforts their all. The good news is that there are ways for management to bring employees out of their shell and encourage them to accomplish more on the job. Leading by example and pushing for greater dedication from workers is a step-by-step process…

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Brit Music ’Zine NME Goes Digital-Only  

New Musical Express broke ground in the entertainment media business for decades. Now, for the first time in 66 years, NME will no longer have a print publication. Everything is being pushed online, according to reports in CNN and other outlets. NME has been a stalwart in the entertainment media game for generations, but the publications ownership group, Time Inc., says the media industry is too tough to continue the print edition of the publication. There’s just not enough bang for their print advertising buck. Lower incomes and rising print costs finally reached a tipping point. This shift is quite a change from just three years ago, when NME was a free weekly music magazine with a newly-minted web presence.…

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Domino’s Is Winning the Pizza Market: But Why?

Pizza chain Domino’s has moved ahead of the competition, and it continues to gain. Besting Pizza Hut for the first time ever, Domino’s hopes to hold that position as the country’s favorite pizza joint. The secret, market watchers say, is in easy delivery. More and more, when American consumers want pizza, they are ordering out, rather than eating in. That puts brands like Pizza Hut, which still depend on restaurants for much of their income, at a disadvantage. They have a larger footprint, higher payroll, and a different image in the eyes of consumers.

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5 Ways to Inspire Others and Change Lives

Has anyone ever inspired you to transform your life in a way that made you happier, more fulfilled, or more successful? If so, there’s a good chance you understand the value that a great leader can bring to the world. Inspiration is a powerful thing, but it’s not something that’s easy to achieve. Whether you’re the leader at the head of a business, or someone running a non-profit organisation, learning how to tap into inspiration could be the key to success for your future. Here are just a few ways that people can genuinely inspire their teams, coworkers, friends, and family, and change lives for good.

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