GE making waves by removing executive perks
Usually, when a brand’s top executives are in the news related to executive perks, the average reader will not be inclined to be happy about the direction of that story. This is not the case with General Electric, however. At least this time.
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Can Snapchat Really Match up Against the Bigger Hitters in Social War?
In social media, Facebook and YouTube reign supreme. But there are a host of up and comers and strong contenders, especially second generation apps like Instagram and Snapchat, which marketed to Millennials and younger audiences, leaving Facebook largely to their parents. Twitter, though it does cross generations, is not in the top three.
Read MoreCheck Out My Interview with Haute Living
I recently gave Haute Living a look inside my office, showed them the most essential items on my desk, and gave them insights to the way I run my agency, 5W Public Relations.
Read MoreApple Fund Plans to Support Manufacturing Jobs
In the recent Presidential election, the concept of “bringing back” manufacturing jobs played a big role, both in the rhetoric and the outcome. Some say that was all smoke and mirrors, that old school assembly line manufacturing isn’t coming back anytime soon, and if it does, ever, it will be robots, not people, doing the assembly.
Read MoreBebe Latest Retailer to Shutter Stores
The death watch for American retail stores continues as shoppers are still choosing online over buying at branded department stores. The latest casualty is Bebe, which defined its brand as a “unique sophisticated and timelessly sexy” line of ladies clothing. Apparently, customers did not agree … at least not enough of them to keep the brick and mortar aspect of the brand afloat. According to reports in CNN, Bebe will close all its 168 brick and mortar shops in the United States and Canada.
Read MoreHow This Baby Supply Maker Dealt with Toxic Teether
US regulators advised Highland to pull and recall its teething tablets due to a “potentially toxic” level of herbs in the medicine. Standard Homeopathic Co. of Los Angeles, the company that makes the Highland brand teething tablet quickly complied with the request, issuing a recall of an unspecified quantity of the products. They also ceased manufacturing the product last fall, and now they have notified distributors to pull any products currently on the shelves.
Read MoreCrafting a B2B PR Strategy to Help Grow a Business
Your B2B PR strategy happens to be a vital piece of an all-inclusive marketing program. If planned and implemented effectively, PR is a great lead generation, awareness and credibility tool for every B2B organization.
Read MoreVonn at Odds with Officials
For some time now, Lindsey Vonn has been the face of winter sports. The Alpine racer recently made headlines after dropping out of a combined race, along with some teammates, all of whom refused to race in a contest on the World Cup Tour, citing dangerous conditions.
Read MoreIs Big Auto on its way back?
A few years ago U.S. automakers were having so much trouble selling cars they not only needed a government bailout, they needed cash to help buyers afford trade-ins. The industry was in dire straits. No one was saying it was on the way out, but things were very grim and not looking much better. Then came the turnaround.
Read MoreHow Snapchat succeeds in the crowded social app market
Think about how many apps have come and gone since Facebook landed on smartphones across the world. The number could quite literally be endless. More new apps are being released every day. Most fail, but others thrive. One of those that has done better than most is Snapchat.
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