Category: Insight

FDA Criticized Over Recall Timeline

The inspector general’s office of the Department of Health and Human Services reports that the FDA has been taking its sweet time using its power to force recalls on tainted food items showing pathogens that can kill people or make people very sick.

Read More

Instagram Logo Re-Design: #Win, #Fail, or #Draw?

In case you were unaware, Instagram recently re-designed their logo and app aesthetics. And boy, oh boy, did it make waves. According to Ian Spalter, Instagram’s Head of Design, “…the Instagram icon and design was beginning to feel…not reflective of the community, and we thought we could make it better.” For better or worse, Instagram went for it.

Read More

Frozen Food Recall Creates Consumer PR Problems

Listeria. Ask most folks what it is and what it does, and they would have a hard time explaining it. But ask them if they want it in their food, and they know full well it’s very bad. Just the mention of the word leads consumers to stop buying, much less consuming certain products. Now the outbreak scare extends to frozen food, some bought as far back as 2014.

Read More

Priceline CEO ousted amid affair rumors

Priceline CEO Darren Huston resigned last week after an investigation concluded he had, in fact, had an “improper relationship” with an employee. According to media reports, the findings concluded Huston “acted contrary to (Priceline’s) code of conduct and engaged in activities inconsistent with those expected of executives. No other information about the nature of the relationships was released, but it’s clear Priceline will have some PR ground to make up in the coming weeks. While this is far from the worst thing that could happen to the company, anytime you mix illicit affairs with a change of leadership you can just about guarantee headlines.

Read More

Rockefellers no longer oil barons: That’s A Tough PR Sell

Any time you are a member of a club, and one of the founding members drops a very public hammer on that club, things get rough from a public relations perspective. Accusations fly, and massive counter programming campaigns begin from various factions. Such is the case with the Rockefeller family’s recent parting of the ways with Big Oil. The patriarch of the family, commonly thought of as one of the first American business tycoons, John D. Rockefeller, founded the Standard Oil Company in 1870. Somewhere down the line, John’s progeny, who all benefited wildly from the fossil fuel industry, founded the Rockefeller Family Fund, a charity created to support environmental causes, economic justice and other related issues. Now that charity,…

Read More

Youth Football Facing New Scrutiny

It’s a constant controversy in today’s concussion-conscious environment: how young is too young for tackle football? There are injuries, but even most doctors are fairly tolerant of the injuries kids sustain in what is, undeniably, a violent sport. While anti-football groups continue to challenge public opinion, the American Academy of Pediatrics proposed more adult supervision, not fewer youths playing tackle football. Detractors argue this is more about public relations than actual medical evidence. Football is an American obsession, they argue. From the NFL on down to pee-wee league, adults invest huge amounts of time and energy in this game. They love it, give it their time and their treasure, so it stands to reason they also give it their children.…

Read More

Zuckerberg’s vaccine comments ignite a firestorm

Facebook founder Mark Zuckerberg has never been shy about expressing his socio-political perspectives on social media. Recently, the FB CEO chose to sound off while taking his new daughter in for her first round of vaccinations. While the post may have been meant to simply be the sort of Day In the Life picture just about everyone uploads to Facebook, the photo and caption: “Doctor’s visit – time for vaccines!” ignited a firestorm. Comments Keep Coming In To date, nearly 100,000 comments piled up on the picture, most from anti-vaccine apologists hoping to show others (and science) the error of their ways. One particularly harsh anti-vax crusader put it this way: “Injecting newborns and infants with disease and neurotoxins is…

Read More

When to use Rapid Response in PR?

Rapid response is one of the true boons for entrepreneurs and the businesses they represent. The ability to respond quickly on social media with a response to questions, comments, or news worthy developments is one of the greatest gifts that the age of instant communication has brought us. Used judiciously, this ability can be an excellent public relations tool that places an individual or company directly at the center of breaking news and events. However, this is one media technique that must be used with restraint, caution, and a well developed sense of timing if it is to be fully effective. Does Every Single Question Or Event Require A Response? Perhaps the first question that will occur to the reader…

Read More

AT&T and the Fall of Unlimited Data

Recently, the war for wireless supremacy took a strange turn. While the bottom tier of the Big Four are desperately trying to win customers by all but giving them cash, and, in some cases, actually giving them cash, at least one major player is actually charging more for its most popular plan. AT&T has been trying to get customers to abandon their unlimited data plans, but some have resisted. The carrier has decided that’s fine if you are willing to pay more. Last week the wireless provider said it would be raising its unlimited data plan rates from $30 to $35. Not much of a bump, but a curious move in a marketplace where they are not the top in…

Read More

Cyberbullying insurance: Yes you can

There’s no doubt about it, cyber bullying is a real problem. More and more often we read stories of some poor kid who took drastic action to stop his or her peers from attacking him or her online. Kids have always been mean, but, in these days of pervasive 24-7 media, there really is no escape from the barrage of hurtful and threatening messages. So, yes, it’s a problem. But cyber bullying insurance? Really? Could there really be such a thing? Well, now there is. Global insurance giant Chubb recently announced a new line of “cyberbullying insurance” for well-off customers in Britain and Ireland. According to a company release, Chubb will shell out up to $74,600 to help customers and…

Read More