Larson Tells Media he was “Just Ignorant”
Kyle Larson races for NASCAR, a sports brand that has spent some time this year, making strides in improving the racially-tinged stigma on the brand. However, Larson had also been branded. In fact, a recent story in the Associated Press asked a significant rhetorical question about the professional racer: “What do you do when the world believes you’re a racist?”
Read MoreNFL Doc Says Expect Positive Cases
The NBA, NHL, and MLB are already back to living competition, without fans, but they’re playing. Some players and teams have had to stop or temporarily step away due to COVID-19 infections, however, play continues. This puts an even brighter spotlight on the NFL, which recently began training camp and has plans to begin playing live games in the coming weeks.
Read MoreTyson Responds to Outbreak at Meatpacking Plant
Back in May, the Iowa Department of Public Health held a news conference and announced that 221 employees of the Tyson Foods pork processing plant at Columbus Junction had tested positive for coronavirus. That announcement sent a shockwave through the meat supply chain as retailers, already struggling with other COVID-related shortages, wondered if there would be more bad news and, if so, how they would be impacted.
Read MoreBrands Responding to Facebook Boycott
According to newly surfaced information, all of Facebook’s corporate advertisers such as Microsoft, Samsung, Starbucks, and Wells Fargo, ended up cutting the most amount of their advertisement investments, after the month-long boycott over how the platform has been handling discrimination and hate speech. Out of these corporations, Wells Fargo has reduced the least amount of their advertising spending, with an average daily cut of $111,200. The corporation was closely followed by Starbucks, which reduced its spending by approximately $111,500 per day.
Read MoreDisneyland Responds to Virus Escalation in Hong Kong
Even as countless fans queued up to enter Disney World in Orlando, the company’s sister park, Hong Kong Disneyland was, once again, closing its doors. The park only remained reopened a few weeks and chose to close again after officials in Hong Kong tightened social distancing restrictions. The move was a blow to Disney, as the entertainment company struggles to find the right narrative message between protecting its staff and guests and inviting people to enjoy their parks.
Read MoreUS Airlines Warn of Possible Impending Furloughs
The US airline industry continues to struggle with how to manage the significant loss of income due to the ongoing coronavirus pandemic. Low ridership, combined with the steady uptick in both positive cases and quarantining people, continues to strain the travel industry as a whole and airlines in particular. In a recent statement, Southwest Airlines Chief Executive Gary Kelly put a numerical threshold on the problem, saying passenger numbers needed to triple its current business to avoid layoffs by year’s end. “Furloughs and layoffs remain our very last resort; we can’t rule them out as a possibility obviously in this very bad environment… (recent spikes and restrictions) are not positive developments for our business, and we are concerned about the…
Read More5 Concepts That Will Ruin Your Litigation PR Campaign
When a brand or individual is involved in a legal battle, a pragmatic approach would be most suitable for a client to safeguard their reputation. Litigation PR professionals must observe some simple yet lifesaving concepts to increase their client’s chances of success. Here are five simple concepts that litigation PR pros can ignore at their peril.
Read MoreIs Your Business Ready for Paid Media?
Any business that is looking to grow and reach more audiences, and in turn, get more leads is able to achieve those results by using paid media. Paid media is a method of using paid content, which includes video ads, pop-ups, and other types of social media posts in order for the business to reach target audiences. Paid media is essentially any type of content that businesses pay for so they can reach more people.
Read MoreCirque du Soleil Announces Comeback Plans
Among the big-name acts that closed their doors at the beginning of the COVID-19 outbreak was the popular circus acrobatics stage show, Cirque du Soleil. At the time they suspended shows, the company didn’t know when – or if – they would be able to resume. Now, that plan is coming together, and they are excited to share that with fans.
Read MoreUS Tennis Hopes Fans Tune In
This fall, millions of sports fans expect that their favorite pro athletes will be back in action, in some form or another, as all major US sports leagues have announced some working plans for reopening their next seasons, or in some cases, restarting their season already in progress. NASCAR is already racing, the NBA is working on a playoff plan, as is the NHL; and the NFL plans to begin the regular season with fans in the stands, though that’s subject to potential change.
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