Crafting a B2B PR Strategy to Help Grow a Business
Your B2B PR strategy happens to be a vital piece of an all-inclusive marketing program. If planned and implemented effectively, PR is a great lead generation, awareness and credibility tool for every B2B organization.
Read MoreVonn at Odds with Officials
For some time now, Lindsey Vonn has been the face of winter sports. The Alpine racer recently made headlines after dropping out of a combined race, along with some teammates, all of whom refused to race in a contest on the World Cup Tour, citing dangerous conditions.
Read MoreIs Big Auto on its way back?
A few years ago U.S. automakers were having so much trouble selling cars they not only needed a government bailout, they needed cash to help buyers afford trade-ins. The industry was in dire straits. No one was saying it was on the way out, but things were very grim and not looking much better. Then came the turnaround.
Read MoreHow Snapchat succeeds in the crowded social app market
Think about how many apps have come and gone since Facebook landed on smartphones across the world. The number could quite literally be endless. More new apps are being released every day. Most fail, but others thrive. One of those that has done better than most is Snapchat.
Read MoreCan the Cowboys save the NFL?
In case you haven’t seen a sports channel or read the sports section of the newspaper lately, here’s a bulletin for you: the NFL is in dire straits. With viewership – and profits – falling the league needs to find a way to make it work like it used to.
Read MoreIceland v. Iceland — two European countries at odds
Iceland is a country. Likely you knew that. A European nation famous for beautiful countryside, being tough on bankers and relatively liberal politically. Iceland is also a place in Britain. Several places, in fact.
Read MoreChicago bars on hot seat for massive cover charges
The Chicago Cubs are in the World Series for the first time in generations, and Cubs fans are feeling the love … but their favorite sports bars may not be sharing that love. Several sports bars in fabled Wrigleyville have started charging a cover for fans coming in to watch the games. Not all the bars are doing so, but some of the pubs are demanding upwards of $200 a head just to watch the game in their bar.
Read MorePhilippine president in hot water for separation comments
All is not well in the Philippines. President Rodrigo Duterte freaked the international community completely out by announcing his “separation” from Washington. The alarm was so loud and widespread, both in and out of the Philippines, Duterte was forced to come back and clarify what he “really” meant.
Read MoreUber Sued by Disability Group
Taxi cab companies and ride services have been looking for Uber’s kryptonite for years now without much success. Lawsuits haven’t worked. Political action hasn’t worked. Petitions, drives, and commercials haven’t made a dent. People love Uber, and they are choosing the ride service by the millions.
Read MoreManuel loses at ballot box but still wins the Nobel Prize
It took years for Colombian President Juan Manuel Santos and his negotiators to put together a cease-fire agreement with his country’s most violent and persistent militant rebel groups. But they did it. Then, when it looked like Colombia may have peace for the first time in most folks’ recent memories, the people voted to reject the peace accord.
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