The desk used by President Trump in the Oval Office is called the Resolute Desk and has been used by many of our presidents. It was first used by Rutherford B. Hayes after it was received as a gift from Queen Victoria in 1880. The desk is oversized, made of oak from the ship used during Britain’s arctic mission – the HMS Resolute. Most of the presidents since the desk was received have used it with notable exceptions including Nixon, Johnson, Ford, and George H. W. Bush. President Johnson allowed the desk to leave the White House so it could go on a traveling exhibition by the Smithsonian. It was not returned to the White House until President Jimmy Carter…
ESPN, which bills its media brand as the worldwide leader in sports, soon hopes to be the worldwide trendsetter in live, streaming sports. The network, which is owned by Disney, announced plans to unveil its new streaming app to consumers this spring. The new streaming app, which will be called ESPN Plus, will be a subscription service that will cost consumers about $4.99 a month. This pay service will debut alongside an updated ESPN app. Disney CEO Bob Iger touted the app, saying it would let consumers “see ESPN just about any way imaginable…”
For months now, the stock market has seen record highs, climbing and climbing, week after week. Then, over the past week, the market has plunged. Now, everyone is trying to figure out why, and more than a few fingers are being pointed. The “usual suspects” are being “credited” on the TV economics shows, but at least one group catching some heat is a bit unusual.
The Tide Pod Challenge. It started out as the latest in a long string of stupid trending stunts on social media. By the time it made the news, parents were horrified, and several brands were doing damage control.
After a “come from nowhere” popularity surge, athletic wear brand Under Armour is struggling to maintain market share. Quarterly sales fell again, and they fell even worse than expected. Never a good look. This news caused the company to lower its sales projections once again, hoping, at least, to meet rather than fall short of expectations.
When families think of theme park vacations, brands that tend to come to mind include Disney, Seaworld, Universal, and Six Flags. The folks at Legoland hope to add their brand to that august and time-tested company.
Usually, when a brand’s top executives are in the news related to executive perks, the average reader will not be inclined to be happy about the direction of that story. This is not the case with General Electric, however. At least this time.
In social media, Facebook and YouTube reign supreme. But there are a host of up and comers and strong contenders, especially second generation apps like Instagram and Snapchat, which marketed to Millennials and younger audiences, leaving Facebook largely to their parents. Twitter, though it does cross generations, is not in the top three.
I recently gave Haute Living a look inside my office, showed them the most essential items on my desk, and gave them insights to the way I run my agency, 5W Public Relations.