Category: Insight

Priceline CEO ousted amid affair rumors

Priceline CEO Darren Huston resigned last week after an investigation concluded he had, in fact, had an “improper relationship” with an employee. According to media reports, the findings concluded Huston “acted contrary to (Priceline’s) code of conduct and engaged in activities inconsistent with those expected of executives. No other information about the nature of the relationships was released, but it’s clear Priceline will have some PR ground to make up in the coming weeks. While this is far from the worst thing that could happen to the company, anytime you mix illicit affairs with a change of leadership you can just about guarantee headlines.

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Rockefellers no longer oil barons: That’s A Tough PR Sell

Any time you are a member of a club, and one of the founding members drops a very public hammer on that club, things get rough from a public relations perspective. Accusations fly, and massive counter programming campaigns begin from various factions. Such is the case with the Rockefeller family’s recent parting of the ways with Big Oil. The patriarch of the family, commonly thought of as one of the first American business tycoons, John D. Rockefeller, founded the Standard Oil Company in 1870. Somewhere down the line, John’s progeny, who all benefited wildly from the fossil fuel industry, founded the Rockefeller Family Fund, a charity created to support environmental causes, economic justice and other related issues. Now that charity,…

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Youth Football Facing New Scrutiny

It’s a constant controversy in today’s concussion-conscious environment: how young is too young for tackle football? There are injuries, but even most doctors are fairly tolerant of the injuries kids sustain in what is, undeniably, a violent sport. While anti-football groups continue to challenge public opinion, the American Academy of Pediatrics proposed more adult supervision, not fewer youths playing tackle football. Detractors argue this is more about public relations than actual medical evidence. Football is an American obsession, they argue. From the NFL on down to pee-wee league, adults invest huge amounts of time and energy in this game. They love it, give it their time and their treasure, so it stands to reason they also give it their children.…

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Zuckerberg’s vaccine comments ignite a firestorm

Facebook founder Mark Zuckerberg has never been shy about expressing his socio-political perspectives on social media. Recently, the FB CEO chose to sound off while taking his new daughter in for her first round of vaccinations. While the post may have been meant to simply be the sort of Day In the Life picture just about everyone uploads to Facebook, the photo and caption: “Doctor’s visit – time for vaccines!” ignited a firestorm. Comments Keep Coming In To date, nearly 100,000 comments piled up on the picture, most from anti-vaccine apologists hoping to show others (and science) the error of their ways. One particularly harsh anti-vax crusader put it this way: “Injecting newborns and infants with disease and neurotoxins is…

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When to use Rapid Response in PR?

Rapid response is one of the true boons for entrepreneurs and the businesses they represent. The ability to respond quickly on social media with a response to questions, comments, or news worthy developments is one of the greatest gifts that the age of instant communication has brought us. Used judiciously, this ability can be an excellent public relations tool that places an individual or company directly at the center of breaking news and events. However, this is one media technique that must be used with restraint, caution, and a well developed sense of timing if it is to be fully effective. Does Every Single Question Or Event Require A Response? Perhaps the first question that will occur to the reader…

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AT&T and the Fall of Unlimited Data

Recently, the war for wireless supremacy took a strange turn. While the bottom tier of the Big Four are desperately trying to win customers by all but giving them cash, and, in some cases, actually giving them cash, at least one major player is actually charging more for its most popular plan. AT&T has been trying to get customers to abandon their unlimited data plans, but some have resisted. The carrier has decided that’s fine if you are willing to pay more. Last week the wireless provider said it would be raising its unlimited data plan rates from $30 to $35. Not much of a bump, but a curious move in a marketplace where they are not the top in…

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Cyberbullying insurance: Yes you can

There’s no doubt about it, cyber bullying is a real problem. More and more often we read stories of some poor kid who took drastic action to stop his or her peers from attacking him or her online. Kids have always been mean, but, in these days of pervasive 24-7 media, there really is no escape from the barrage of hurtful and threatening messages. So, yes, it’s a problem. But cyber bullying insurance? Really? Could there really be such a thing? Well, now there is. Global insurance giant Chubb recently announced a new line of “cyberbullying insurance” for well-off customers in Britain and Ireland. According to a company release, Chubb will shell out up to $74,600 to help customers and…

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Walmart continues to defy convention

Walmart is known for many things, but, when it comes down to it, innovation really isn’t one of them. Sure, you can find just about anything you want at any given store, some at any time you want it … but when’s the last time Walmart did anything really, truly … NEW? Well, they were one of the first national store brands to be open on Thanksgiving. And, if that counts as innovative, then grab a seat, because they’ve done it again. Walmart recently announced plans to stay open until 8 p.m. on Christmas Eve … because nothing says I love you like rushing into the mouth of a retail gauntlet mere hours before Santa lands in your living room.…

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Olive Garden continues a comeback

Olive Garden might be the butt of innumerable foodie jokes, but the company isn’t listening. The home of breadsticks and endless bowls of salad has been shouldering most of the load for parent company Darden Restaurants as of late. Overall Darden earnings easily eclipsed expectations, and, believe it or not, Olive Garden can take most of the credit. And, for the second quarter in a row, Darden raised its fiscal outlook… right, and it announced a new stock buyback plan while also boosting its dividend. Talk about making everyone happy! Consequently, Darden stock is up nearly 20 percent in 2015. Of course, none of this was really expected. Olive Garden’s First Big Mistake Back in September 2014, industry watchdogs came…

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Elie Hirschfeld: Entrepreneur Of The Month

If ever a man fits the description of driven to succeed, Elie Hirschfield does. His father, Abe Hirschfeld was a major real estate developer, but Elie has taken it to the next level – his real estate holdings include over 1,000 apartments in New York City, approximately one million square feet of commercial property in the City, and added to that, other real properties including what was once the summer home of the Clinton’s – with an estimated value of over $32 million for just that property. He’s the President of Hirschfeld Properties. The list of historic and luxury properties he developed reads like a who’s who for New York City real estate including Park Avenue Court, the Crowne Plaza…

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