Category: Insight

KFC’s secret is out?

It’s one of the most well-guarded secrets in the country. Held as tightly as nuclear codes and who let the dogs out. What, exactly, are KFC’s 11 original herbs and spices.

Read More

Anthem ready to dig heels in

Anthem, one of the largest insurance providers in the country, wants to buy rival Cigna. The U.S. Department of Justice moved to block the acquisition, saying it would reduce competition and raise prices on both open market and insurance exchanges. But, it looks like Anthem is not about to take the governmental rebuke sitting down. The company has vowed to stand and fight any attempts by the DOJ to block the purchase.

Read More

Chris Burch, Bill Gates & America’s Inspiring Self-Made Billionaires

All around the world, the stereotype persists of the millionaires and billionaires who inherit their wealth from Daddy and likely never worked a proper day in their lives. In America, however, the ‘American Dream’ reminds everyone that many of the wealthy were not born into wealth, but earned it through hard work and dedication. In fact, here are four billionaires in America, who inspire entrepreneurs everywhere to keep working towards their dreams:

Read More

Executives and CEOs Should Be Current on Media Training

Oh yes, we can hear it, the objections, the comments such as, I’m not the company spokesperson or I don’t talk with the media, why should I spend my time and resources for media training – I’ve got a stack of things I need to do before something like that happens.

Read More

Nearly 1/5th of Wendy’s Locations in North America Have Been Hacked

Wendy’s issued a statement last week that 1,025 of their approximately 5,700 stores in their North American locations had financial information of their customers hacked, stealing credit and debit card numbers, names, expiration dates, and codes on the cards. The hack originated late in the fall of 2015. So far some of the customers’ cards have been used to make purchases at stores other than Wendy’s, such as gift cards and purchases of less than $100 at a time.

Read More

Why Justin Timberlake Offered a Public Apology

These days it seems like every celebrity with a Twitter account learns the hard way just what “mob mentality” means. One errant or even presumed errant 140 character missive and it feels like the collective world has lost its mind in their hurry to grab their digital pitchforks and torches. The latest victim singed by this groupthink gone haywire—Justin Timberlake.

Read More

Responding to Viral Customers to Benefit your Brand

Today, customers have a stronger voice than ever thanks to the rise of social media. As more and more people adopt smartphones and grow accustomed to an always-connected lifestyle, responding quickly to consumers is critical for delivering exceptional customer care. Consumers are getting tired of shopping the old-fashioned way, with more customers opting to buy things online than in-store. But, that’s not the only thing they’re doing more of online. Given the hectic pace of modern day life, consumers have had to adjust to new constraints on their time.

Read More

FDA Criticized Over Recall Timeline

The inspector general’s office of the Department of Health and Human Services reports that the FDA has been taking its sweet time using its power to force recalls on tainted food items showing pathogens that can kill people or make people very sick.

Read More

Instagram Logo Re-Design: #Win, #Fail, or #Draw?

In case you were unaware, Instagram recently re-designed their logo and app aesthetics. And boy, oh boy, did it make waves. According to Ian Spalter, Instagram’s Head of Design, “…the Instagram icon and design was beginning to feel…not reflective of the community, and we thought we could make it better.” For better or worse, Instagram went for it.

Read More

Frozen Food Recall Creates Consumer PR Problems

Listeria. Ask most folks what it is and what it does, and they would have a hard time explaining it. But ask them if they want it in their food, and they know full well it’s very bad. Just the mention of the word leads consumers to stop buying, much less consuming certain products. Now the outbreak scare extends to frozen food, some bought as far back as 2014.

Read More