email strategy
Category: Insight, Ronn Torossian

Email Strategy Details that Improve Consumer Experiences

Businesses that are looking to improve their email strategy shouldn’t only have beautifully designed email templates to send out to their users’ inboxes .

This is mainly because most people’s inbox folders are already cluttered and filled with random promotional messages.

There are many different details and nuances that are more important with email strategies than attention-grabbing designs.

Additionally, businesses should also be mindful of the way that their subscribers are reading their emails in the first place.

Although last year was an outlier, a large number of people tend to check and read their emails on their smartphones.

This is just one of the details that companies should be mindful of when creating their email strategies and their promotional emails in general.

Email Copy, Subject Lines, CTAs

One of the email essentials that is  likely going to  remain true long-term is that no matter the context of an email, it’s best to test out different types of copy, CTAs, and subject lines in order to understand what works best for a given target audience.

Although the behaviors of an audience tend to change quite a bit over time, companies should still be testing, learning, and implementing their new knowledge of consumers into their email strategies.

Furthermore, there are plenty of available digital tools that companies can generally use to improve their email copy. Not only that, but there are tools that can help businesses test out different email functionalities and that come with debugging options and organizational features.

Email Lists

A company’s email list should be seeing steady growth over time as a result of various marketing efforts.

But no matter how good a campaign might be, some subscribers are still going to disappear.

Whether that’s because they’ve moved on to using a different email address, their email address expired, or because they simply didn’t want to receive any future updates, there is no reason to worry.

Business owners shouldn’t be troubled by lost subscribers mainly because losing people is normal and it happens frequently.

However, they should be paying close attention to the growing list of newsletter subscribers, and making sure that the promotional efforts are bringing positive results that will help the email list remain at a healthy size.

Unsubscribe Rates

Aside from the last point, it’s also crucial for companies to make sure it’s easy for the email receivers to have an easy time unsubscribing from emails.

Of course while the open and the click-through rates are important for campaigns, another important metric is the unsubscribe rate.

Subscribers should be allowed to unsubscribe from a newsletter with the click of a button instead of by jumping through obstacles and going through hoops.

This way, companies can stay true to the fact that they’re working hard to give  consumers and email readers a positive overall experience at every point of interaction with the business.

Businesses that are looking to improve their email strategy shouldn’t only have beautifully designed email templates to send out to their users’ inboxes . This is mainly because most people’s inbox folders are already cluttered and filled with random promotional messages. There are many different details and nuances that are more important with email strategies than attention-grabbing designs. Additionally, businesses should also be mindful of the way that their subscribers are reading their emails in the first place. Although last year was an outlier, a large number of people…