amazon
Category: Insight, Ronn Torossian

Advertising Campaigns and Amazon

Last year, when the pandemic started, marketers decided to cut ad spending, yet while people ended up shopping more from their homes, e-commerce advertising has increased in popularity. The leader in e-commerce advertising, as well as online shopping, has been Amazon this entire time.

According to research, in the US, Amazon has claimed over 10% of the entire ad market. Additionally, those numbers are expected to rise in the next few years.

This type of growth is what has also attracted other corporations and retailers such as Instacart, Walmart, as well as Walgreens, to join Amazon in digital advertising and online shopping.

One of the biggest revenue contributors for Amazon is its Amazon Web Services, the cloud side of the business, but advertising seems to be one of the fastest growing areas for the corporation. In fact, the brand is still looking to get an even bigger slice of the advertising campaign pie, which is currently mostly assigned to Google.

Furthermore, although advertisers ended up cutting down on their digital budgets and overall advertising budget, with Amazon, advertising ended up growing with more people resorting to online shopping during the pandemic.

Despite plenty of sellers as well as advertisers talking about the lack of available tools and data when it comes to advertising on Amazon, more and more people are looking to advertise on the brand’s various platforms with every passing day.

Nevertheless, Amazon still has plenty of data regarding how people shop online and ended up offering its advertisers more information that will help them both buy as well as target their ads.

With the advertising amounts growing in the last few years, Amazon decided to create a team of executives that will preach to other advertisers and get them to create ads on Amazon.

Aside from including a few longtime Amazon employees, the brand also decided to work with other big names from notable ad agencies to create teams that will work directly with the advertisers.

Additionally, the tech giant itself continues to create bigger advertising campaigns across other platforms. For example, in July last year, Amazon ended up spending about $22 million on Instagram ads. The brand is also constantly marketing its other subsidiaries and platforms, such as Twitch, or Amazon prime video.

Last year, when the pandemic started, marketers decided to cut ad spending, yet while people ended up shopping more from their homes, e-commerce advertising has increased in popularity. The leader in e-commerce advertising, as well as online shopping, has been Amazon this entire time. According to research, in the US, Amazon has claimed over 10% of the entire ad market. Additionally, those numbers are expected to rise in the next few years. This type of growth is what has also attracted other corporations and retailers such as Instacart, Walmart,…