Marketing Strategies from Rick De La Croix
Living and working in the watch capital of the world, Pieric “Rick” Joel Vaucher De La Croix has been working in international luxury brand management for over two decades. He mainly works with luxury watchmakers at entrepreneurial as well as corporate levels, and believes that luxury watches have precision and beauty and a watch represents a person wearing it.
Right after his graduation, De La Croix started working for the watchmaker Tag Heuer, then worked for The Dixie Group, Zodiac, and then Corum, which gave him the experience and understanding of the industry that he has today. He decided to establish his own distribution company and start directly working with other luxury watchmakers.
He started to work closely with Hublot which began the success of a great distribution network that helped De La Croix find tremendous success.
These days, his company operates through a big network of dedicated marketing, sales, and customer service teams. They have also been credited with being among the first to sell luxury watches aboard cruise ships. He’s been working to help build the presence of luxury brands as well as watchmakers with innovative and attention-grabbing marketing campaigns, high-quality sales, and retailer support services.
Rick De La Croix has worked on some incredibly interesting marketing campaigns with the help of his company, which grabbed people’s attention and headlines around the world.
One of those instances of good marketing is the Hublot Collector’s Clinic campaign, where clients could play basketball with some of the most famous players on the Miami Heat such as Dwayne Wade, Shane Battier, Ray Allen, and Juwan Howard. People were able to have dinner with the players afterwards. This is a program De La Croix created himself due to the great relationships he has.
De La Croix has been deftly orchestrating public relations and marketing for his clients for a long time, but above all, he has a great understanding of how he can give consumers an engaging and unique experience during the buying process.
De La Croix met with Hublot’s founder and CEO back in 2005 and immediately started working together to create an event called the Art of Fusion, where the brand brought in different materials that hadn’t been widely used in the watch industry before. The event was set at a beautiful mansion in Miami, where Chef Todd English arrived with a helicopter while Trey Smith– Tom Cruise’s son– was a DJ for the guests.
The guest list included the likes of Eva Longoria, Lenny Kravitz, Serena Williams, and Jared Leto, and the event happened during Art Basel. Today, De La Croix is working on creating the brands he owns – Bomberg and the Unnamed society which he distributes globally into worldwide lifestyle brands. He’s destined for success with his track record.
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Living and working in the watch capital of the world, Pieric “Rick” Joel Vaucher De La Croix has been working in international luxury brand management for over two decades. He mainly works with luxury watchmakers at entrepreneurial as well as corporate levels, and believes that luxury watches have precision and beauty and a watch represents a person wearing it. Right after his graduation, De La Croix started working for the watchmaker Tag Heuer, then worked for The Dixie Group, Zodiac, and then Corum, which gave him the experience and understanding of the industry that he has today. He decided to establish his own distribution company and start directly working with other luxury watchmakers. He started to work closely with Hublot…