Mastering TikTok as a Company
One of the fastest-growing social media platforms, TikTok, has quickly become the social media platform of the young generation. However, plenty of companies have also decided that they need to have a presence on the platform.
While they might be uncertain about how to proceed in this new environment, TikTok already provides plenty of opportunities for different brands and corporations, as well as a lot of potential for brand awareness.
Although plenty of brands and corporations are still unsure whether the platform is relevant to their market, it’s still an exciting opportunity to reach a large number of young people.
Most young people these days are quite cynical about traditional advertising efforts, to the point where they have stopped watching mainstream television, listening to the radio, and prefer to receive news updates via social media platforms.
They also tend to use ad blockers online, which means they don’t get to see any of the banner ads available on websites. This means that most of the online marketing efforts from a number of companies are executed without success. Fortunately, the same people tend to spend a lot of time on TikTok, with an average of nearly an hour every day, which makes the platform one of the ideal places to reach young consumers.
Following Trends in Videos
Like plenty of other social media platforms, users on TikTok rely on hashtags to catalog videos and search for different clips. The platform also has trending hashtags, and that’s why a company should be using relevant hashtags on their videos. When promoting content on TikTok, companies should be using a handful of hashtags instead of using two dozen, as is common on Instagram.
One of the great ways that companies can use hashtags is to promote their content with current trends on the platform. While trends on TikTok tend to change quite quickly, as long as the company is sharing its own version of a popular trend, it’s going to be positively received by the audience.
Interesting Content
These days, videos on the platform can be up to three minutes long, but companies don’t have to create very long videos to get their message across. Additionally, no matter the type of video, it shouldn’t be a blatant ad for the viewers, and it should always provide value to the target audience. The videos on the platform should be visually appealing, but they shouldn’t look like they’ve been professionally produced and created by an ad agency.
Additionally, the description of the video should offer some clear information on what the video is about and include a handful of hashtags to categorize it. Having a good description of the video is also key for SEO efforts inside the platform.
Once the video has been indexed on TikTok with the help of the description and the hashtags, TikTok will show the content to the right people. Finally, videos can always be repurposed from one platform to another. That means videos that have been made for YouTube, Instagram, or Snapchat, can be repurposed to be shared on TikTok.
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One of the fastest-growing social media platforms, TikTok, has quickly become the social media platform of the young generation. However, plenty of companies have also decided that they need to have a presence on the platform. While they might be uncertain about how to proceed in this new environment, TikTok already provides plenty of opportunities for different brands and corporations, as well as a lot of potential for brand awareness. Although plenty of brands and corporations are still unsure whether the platform is relevant to their market, it’s still an exciting opportunity to reach a large number of young people. Most young people these days are quite cynical about traditional advertising efforts, to the point where they have stopped watching…