Cannabis Public Relations Success

One of the fastest growing and shifting industries is the cannabis industry. Although there have been plenty of efforts made with the goal of improving the movement, when it comes to state-specific laws, there are a lot of grey areas.

According to experts, the cannabis retail industry in the US has already surpassed the yearly revenue numbers that are generated by the NFL. This happened in fewer than 5 years after it was legalized.

With so much growth, there’s also plenty of uncertainty. Fortunately, public relations can help cannabis brands stand out from their competitors.

Target Market

For a company to establish itself as an important player in a very competitive market, it needs to conduct market analysis. That means businesses should review all of their top market competitors, and learn about how they got their success.

This will help businesses in the cannabis industry create their business operations and  PR plan, as well as understand how to best compete with their top market opponents.

In an industry where brand reputation means a lot, this type of market analysis gives companies the ability to analyze the stories behind their competitors and to ensure that they are targeting the right people.

Consumer Trust

The key selling point for consumers is transparency, and one of the best ways that companies can achieve transparency is by communicating to consumers where their products are made.

Companies can provide a list of ingredients and other details on their products, for example.

Companies also need to be honest with their consumers regarding any new industry developments, findings, or concerns from studies. This will help them create more trusting relationships with their target audiences.

Education

Many consumers aren’t familiar with the CBD industry, or the effects of CBD, which is different from those of THC. These consumers should be educated on those differences.

For instance, while the former is directly derived from the hemp plant, the latter isn’t, and this important distinction is just one of the things that consumers need to learn about the cannabis industry.

Keeping both current and potential consumers informed on the latest developments in the cannabis industry creates an authoritative image for those companies, allowing them to develop more trust with their audience.

In terms of education, companies should be positioning themselves as an authority on the right industry and market topics, such as on cannabis innovations in the medical field, or on the different ways people can consume the product.

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian’s Contributions on PR News Online
Ronn Torossian’s Twitter Profile