Essential Blogging Tools for Companies

Most companies understand the benefits of blogging for driving results, but not every company can get its desired results from creating blog posts.

Sometimes companies go through the trouble of setting up a blog, creating professional-looking posts, and trying different strategies to connect with potential consumers and grow the target audience, only to find out that none of this really works.

In these cases, businesses have invested a lot of time and effort into developing blog ideas, creating content for their blog, and promoting that content with little to no results to show for it.

Fortunately, that’s when blogging tools can be incredibly helpful, as they provide companies with different ways to manage a content calendar, share blog posts on social media platforms, and keep track of the current trends.

Google Trends

One of the best tools for blogging in terms of researching or developing content ideas is Google Trends, which details search trends with audiences. It shows how frequently people are using a particular search term in their queries, and measures the volume of searches across languages and regions in the world.

Google already collects data from what users look up on the search engine, which means companies can get accurate and up-to-date information on what consumers are interested in and looking for. This can help companies learn the intent behind consumers’ search queries.

This tool also allows companies to identify niches, discover various trending topics, and narrow in on those trending topics for more precise targeting efforts.

Trello

It’s not just developing and creating blog posts that are a challenge for businesses, but also organizing these posts, and scheduling and publishing them. If a company takes an unorganized approach to create blog posts, there are plenty of tools that can help solve that problem, such as Trello.

Trello is one of the most popular project-tracking platforms, and it provides companies with a visual way of organizing projects, as well as tasks within projects.

The platform also has pre-made templates to help companies organize their board. Trello is available to people who have accounts with it, as well as those who don’t, and everything about a project on Trello is visible in a single glance.

Canva

The free online graphic design platform is a great way for companies to generate better results from their blog posts by using visual assets.

Canva offers users millions of different stock graphics, images, and templates, and it has plenty of features that can help companies trying to create visual assets for their blog posts.

There’s no design experience required to use the platform, as it has an extensive library of templates that are completely free to customize and use, and it’s very intuitive. Most of the platform’s features are also free for account-holders.

With a Pro account, companies can get access to other premium features such as removing backgrounds from images, working with premium templates, and resizing designs to the correct format and dimensions to fit across different platforms and channels.

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Ronn Torossian’s Blog Posts on Times of Israel
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