Importance of Brand Messaging
Ensuring that its brand message is heard has always been important for businesses.
However, the traditional approach of sharing a company’s mission statement with the public has passed, and now is the time for brand manifestos.
The modern audience no longer finds a vague piece of copy that outlines general company goals attractive.
These days, consumers aren’t interested in ambiguous objectives because they don’t have the time or energy to connect with a company’s superficial mission statement.
Instead, consumers are looking for something authentic from brands to inspire them to support them.
Brand Manifesto
The simplest explanation of a brand manifesto is that it should be a powerful reminder of who a company is and what it wants to accomplish. This should be presented in a bold way that inspires action.
By sharing a brand manifesto, a business will be able to highlight its beliefs and create a statement that grabs the attention of consumers that are more than willing to support that business.
When potential customers read a brand manifesto, they’re supposed to get a better understanding of what a company is about and what it can accomplish. Brand manifestos thus appeal to the emotional side of consumers.
Brand Mission Vs Brand Manifesto
A brand manifesto is different from a mission statement. Mission statements are created to be both general and comprehensive statements that can stand for everything, but realistically don’t stand for much.
On the other hand, with a brand manifesto, companies are able to tell emotional and powerful stories on why they exist, why consumers need to care about them, and what they are passionate about.
When they’re carefully crafted, brand manifestos can inspire customers and attract talented professionals to the business at the same time. These days, it’s no longer enough for companies to say that they are different, as they need to show consumers what specifically makes them stand out from the crowd.
Creating a Manifesto
A great way for a company to start building its manifesto is to first look for inspiration from other companies that have already made an impression on consumers.\ Brand manifestos can come in the form of a video or image, or can even be outlined on a company’s website. At the end of the day, the format in which a company presents its brand manifesto doesn’t really matter.
What really matters is the ability that the manifesto has to inspire the audience to support the company. Instead of focusing on what a company is selling, the manifesto should lead with emotion, and discuss why the business does what it does.
5W PR was founded by Ronn Torossian, and is led by Co-CEO’s Matt Caiola and Dara Busch.
Discover more from Ronn Torossian
Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian’s Contributions on PR News Online
Ronn Torossian’s Twitter Profile
Ensuring that its brand message is heard has always been important for businesses. However, the traditional approach of sharing a company’s mission statement with the public has passed, and now is the time for brand manifestos. The modern audience no longer finds a vague piece of copy that outlines general company goals attractive. These days, consumers aren’t interested in ambiguous objectives because they don’t have the time or energy to connect with a company’s superficial mission statement. Instead, consumers are looking for something authentic from brands to inspire them to support them. Brand Manifesto The simplest explanation of a brand manifesto is that it should be a powerful reminder of who a company is and what it wants to accomplish.…