Types of Digital Ad Campaigns
About two out of every three companies use digital ads to get new customers, and the global digital advertising spend is predicted to increase by over $600 billion in the next couple of years. Digital advertising is a form of paid marketing effort that utilizes digital channels to promote products and services. The cost of this type of advertising is a lot lower compared to traditional advertising channels, which is very affordable for businesses of all sizes and across all industries. Paid Ads One of the most important digital advertising channels is paid search ads. Most of the digital interactions that consumers have with businesses tend to begin with search engines, which makes search engines a great place for companies…
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Preparing an Organization for the Post-Pandemic World
Innovations were changing the nature of work before the pandemic. The pandemic made organizations rebuild themselves to become future-proof. People across the world are preparing themselves to return to physical offices. Businesses are now trying out new strategies, which, when implemented effectively, will help them enter the modern era of business management. Given below are measures that organizations can adopt to manage their teams and recover from the pandemic. Think Ahead The pandemic has redefined what people mean by working productively. Organizations need to think what skills will be of prime importance in a tech-enabled future. Such skills should be developed in the current workforce, and employees should be actively recruited for them. For instance, Woodside Energy, an Australian natural…
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Driving Traffic From Organic Search
The best way for companies to improve their SEO efforts and increase their search engine results pages rankings is by driving traffic from organic searches. There are a couple of strategies that can help companies achieve that goal, and all of them focus on various details regarding their business websites. Core Web Vitals In 2020, Google introduced Core Web Vitals as an important ranking factor for search results. The Core Web Vitals rank the overall health of a company’s website in terms of the user experience. The Core Web Vitals are broken down into three different categories, including the largest contentful point (LCP), the first input delay (FID), and the cumulative layout shift (CLS). According to a study from last…
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Effective PR Options for Fintech Companies
Companies in the fintech industry that deal with cryptocurrency payments can greatly benefit from communications strategies that bridge the knowledge gap that many journalists or consumers might have about their niches or industry. Fintech is an industry that is rapidly shifting and changing, which makes it a bit difficult for most mainstream media outlets and everyday consumers to keep up with its latest trends and strategies. That’s why companies in this industry should focus on translating and effectively communicating their core messages and developments to target audiences. This will help them upgrade, scale, and improve operations and bottom lines. Communication It’s important for companies in the fintech industry to have a tailored communication strategy for every announcement they make. For…
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Tips for Instagram Promotional Content
From product launches to shoppable posts and giveaways, Instagram is a platform where businesses can retarget audiences and drive sales. The platform recently announced that it would be expanding its product tag feature this year. That means companies have some time to fine-tune their Instagram strategies and create promotional efforts that attract audiences. Carousel Posts Instead of sharing a single product in a single post, companies have the option to do a lot more. With Instagram carousels, companies can choose to add multiple photos in a single post, and these photos can promote several different products, each one with its own image. This way, companies can put different product tags on every image, which leads users to make the purchase…
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The role of Artificial Intelligence in Public Relations
Artificial Intelligence (AI) is already a big part of human life and is becoming increasingly prominent in the PR industry. From content creation to social media engagement, AI has infiltrated all fields of the public relations industry, simplifying work for marketers and PR professionals. Artificial intelligence (AI) is making its mark on the PR world. As machine learning and other AI-based technologies continue to improve, companies are coming up with new ways to incorporate AI into their strategies. AI is changing our lives in many ways, even if we’re not always aware of it. It’s improving how we communicate with each other, how we shop online, and how we drive cars. And this is just the beginning; experts predict that…
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Essential Tools in Marketing Efforts
A company’s content marketing strategy should always be changing in the direction of providing content according to what the consumers want to see. That’s why companies should use content marketing analytics to generate more data and to learn what consumers want from their websites. Although analytics can be initially overwhelming, they’ve provided companies with plenty of invaluable insights they might not otherwise see from the surface-level results of their content marketing campaigns. With the insights provided by marketing analytics tools, companies can shift their content marketing strategies to improve their performance. Campaign Performance The goal of any marketing campaign is to attract and help customers convert. As companies start creating more marketing campaigns, they should use the results of their…
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Used Clothing as a Trend in Apparel
Somebody’s trash could be another person’s treasure. The fashion industry is making attempts to enter a sustainable path, and because of that, the second-hand market is witnessing surprising growth. Vintage and resale are not exactly new concepts. In the next five years, the secondhand market is supposed to double and will be worth $77 billion. In recent years, digital initiatives have created a large customer base for used clothing. Clothing Consumption and Sustainability The fashion industry has long profited from fast fashion, and from the need that customers have for the latest fashions. Fast fashion, which is characterized by cheap clothing, has led consumers to buy excess clothes. The used clothing trend can reduce the fashion industry’s harmful environmental impact.…
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5 Business Benefits of Live Streaming
Most people these days have come across a live stream on Facebook or Instagram, and some have even engaged with a live stream or two. However, not as many people have created their own live stream videos yet. Instagram and Facebook Live are social media features that give the platform’s users live streaming capabilities. All that a user has to do is press the live stream icon to start broadcasting straight from their smartphone or tablet. Companies that live stream generate many opportunities for themselves, as there are plenty of benefits to live streaming. Preparation Before starting a live stream, it’s best to prepare and practice beforehand to ensure that the viewers will hear the speaker fully, participate in the…
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Tips on Evergreen Content
Companies that use evergreen content can reach consumers at the exact stage of the buying journey where they need that content. When companies are able to devote a percentage of all of their content to evergreen topics, they can improve their content marketing efforts. Evergreen content can also generate subscriber, follower, and customer growth by serving guidance and instructions that website visitors are looking for. Evergreen Content Any content that has no expiration date, and that can be constantly referred back to, is evergreen content. The term itself derives from trees and bushes that keep their green needles throughout every season. In a similar fashion, evergreen content maintains its value over a long time because it’s always relevant even if…
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