Effective PR Options for Fintech Companies
Category: Insight, Ronn Torossian

Effective PR Options for Fintech Companies

Companies in the fintech industry that deal with cryptocurrency payments can greatly benefit from communications strategies that bridge the knowledge gap that many journalists or consumers might have about their niches or industry.

Fintech is an industry that is rapidly shifting and changing, which makes it a bit difficult for most mainstream media outlets and everyday consumers to keep up with its latest trends and strategies.

That’s why companies in this industry should focus on translating and effectively communicating their core messages and developments to target audiences. This will help them upgrade, scale, and improve operations and bottom lines.

Communication

It’s important for companies in the fintech industry to have a tailored communication strategy for every announcement they make.

For instance, a story about a new crypto token might be interesting to the cryptocurrency market, which might want to understand why this new token is a worthwhile investment.

However, the same story isn’t going to be interesting to readers who follow more mainstream outlets, unless that new token allows various communities to access cryptocurrencies and fintech much better, since they need alternatives to their countries’ deflating currencies, for instance.

That’s a case when these types of companies can consider targeting pitches to more mainstream media outlets, as long as the content of the pitches is also tailored to their target audiences.

All that is to say that companies in the fintech industry need to utilize strategic communications efforts to effectively communicate their key messages to relevant outlets, at the right time, and in a way they understand.

Announcements

Whenever a company in the fintech industry has to make an announcement, it gets an opportunity to go out of its way to let people know about the company’s achievements, developments, and partnerships.

However, to do that, companies first need to understand what they’re going to be announcing and how.

Announcements can be made through data and statistics, quotes, official comments from business partners, and any other method that gives journalists important information explaining why the announcement is important.

To create a great announcement, companies in this industry should first figure out what they want to announce, the impact that the announcement will make in the niche, why consumers need to know about that announcement, and how that business is trying to solve consumers’ pain points by providing a great solution.

Features

A feature story is any article that includes a deeper dive into the more human interest element of a company. Through feature stories, companies can provide a lot more information and context to the work they’re doing behind the scenes.

These types of stories tend to be quite different from general news announcements because they encourage the audience to think about the bigger picture and the impact that a solution can have on the world.

They also provide companies with the chance to talk about their industry and the way their solutions fit into the market, and the reason those solutions were created.

Companies in the fintech industry that deal with cryptocurrency payments can greatly benefit from communications strategies that bridge the knowledge gap that many journalists or consumers might have about their niches or industry. Fintech is an industry that is rapidly shifting and changing, which makes it a bit difficult for most mainstream media outlets and everyday consumers to keep up with its latest trends and strategies. That’s why companies in this industry should focus on translating and effectively communicating their core messages and developments to target audiences. This will…