Tips for Instagram Promotional Content

From product launches to shoppable posts and giveaways, Instagram is a platform where businesses can retarget audiences and drive sales.

The platform recently announced that it would be expanding its product tag feature this year. That means companies have some time to fine-tune their Instagram strategies and create promotional efforts that attract audiences.

Carousel Posts

Instead of sharing a single product in a single post, companies have the option to do a lot more. With Instagram carousels, companies can choose to add multiple photos in a single post, and these photos can promote several different products, each one with its own image.

This way, companies can put different product tags on every image, which leads users to make the purchase they want.

Sales

When companies offer their consumers limited-time discounts or sales, they can also promote those discounts on Instagram with product tags.

When a business has set up its Instagram shop, the product tags dynamically get updated and show the “On Sale” tag whenever a company lowers the price of a product.

If a customer has been waiting for the right time to make a purchase, that “On Sale” tag can be a great incentive for them to finally make that purchase.

Behind the Scenes Content

For both current and potential consumers, any behind-the-scenes content is quite compelling.

Companies can showcase how they make or how they package their products, help consumers get a better understanding of business operations and processes, giving them a new appreciation of all the hard work that goes on behind the scenes.

Then, throughout the content, companies can include product tags to motivate users that are watching that content to start shopping.

Styling Options

No matter how excited a customer might feel about a product from a business, they won’t be motivated to make a purchase if they don’t fully understand how they can incorporate that product into their everyday life.

To solve this issue, companies can create short-form videos with different styling options that will inspire more potential consumers to make a purchase, which is especially effective for companies in the clothing or design industry. In a few seconds, companies can show multiple ways that consumers can style a product by giving them different styling ideas.

Then, when consumers tap on the product tag on the post, they can make a purchase or browse other products from the company’s shop.

Using Products

When a company is selling a product that’s relatively complex, a great way to clarify all of its uses or the steps for using it is through tutorials or guides.

That way, companies can help their consumers get more use out of their products, and help them get started on the buying journey.

However, companies can also create tutorial content for products that are easy to use too. All they have to do is detail the steps that consumers should take to enjoy a given product, which will help consumers envision themselves using it, and inspire them to make a purchase.

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud