LinkedIn Creator Tools for Growth and Business

Recently, LinkedIn decided to expand some of the tools and capabilities it provides to its users.

These creator tools are incredibly effective at reaching the right audiences and growing the target audience for businesses. Between analytics and alerts, companies can really get a lot out of these new tools and features on the platform.

Alerts

Whenever a business has some great piece of content it wants to share, it always needs to ensure that all of the followers it has on LinkedIn will be able to see it.

That’s what the content alert feature allows users to do because companies can now invite their followers to subscribe to the company’s posts.

Through Creator Mode, LinkedIn automatically allows users to opt into getting notifications about the content someone has published.

Anytime the business creates a new post, the subscribers will then receive a notification from the platform with a link to the content, that they can tap & engage with that content.

Businesses that regularly share valuable content on the platform should expect some of their followers to subscribe to those updates without outright asking them to do that.

However, since this is a relatively new feature that average users might not be familiar with, it’s always a good idea to prompt people to start using it.

For instance, companies can place a call to action in their caption for the content they’re sharing to get more people to subscribe.

Aside from the captions, companies can also add a call to action to their cover image on LinkedIn with an arrow that points to the icon where people can subscribe.

Then, companies can leverage all of their new subscribers by creating and publishing high-quality content consistently.

To ensure that the business is always creating relevant and timely content for its followers on the platform, it should create a content calendar in advance.

Additionally, since subscribers are going to be a lot more likely to see the content and interact with it, companies can expect high engagement levels with the subscribers.

That means businesses also need to take time to check the engagement they received and respond to any messages or comments on the content.

Analytics

Whenever companies are publishing content on LinkedIn, it’s also important to ensure that those pieces of content have the desired impact on the target audience.

Companies can track metrics with the help of enhanced analytics on the platform, which is available in the analytics section on a user’s profile.

Companies can keep track of the engagement rates and impressions on every piece of content they have shared, and compare those numbers over a specific time period.

They can also get more information about the specific users that have interacted with every piece of content in the engagement demographics section, as well as the reach of every piece of content that’s published.

Using the content analytic tools can help companies see how their metrics have changed and improved over a period of time and see if there are any trends with the target audience.

Companies tend to use LinkedIn as a way to market themselves, build a bigger target audience, and generate leads effectively. With the latest features that have become available to businesses, the Creator Tools, companies can optimize their business profiles better. The creator tool feature used to be only available for personal profiles and was launched last year.

The feature was designed to help users reach and grow their networks by giving them access to specific tools. Those tools included a follow button where users could follow different people they were interested in following, a featured section that allows users to choose specific content they want to highlight, topics that are displayed on a user’s profile to showcase their areas of expertise, and newsletters. Recently, LinkedIn decided to expand the creator tools feature to company pages, so they can better reach their audiences and effectively generate more leads.

Videos

Users can create a profile video that’s going to be featured on their profile and lasts up to 30 seconds. This video can either be pre-recorded, or recorded once selecting the recording button inside the app, and is used as an intro to a user’s profile.

To make the profile video more useful, LinkedIn also has prompts that users can answer in their videos, such as their experience, topics of expertise, and more.

Aside from the video itself, users can also add text overlay and different colors for the text on their video, as well as animated stickers that can be used as calls to action.

There are a number of benefits to using the profile video feature for many LinkedIn users, with the biggest one being adding more legitimacy to a user’s account and helping other people connect the name of the account to a face.

With a profile video, users can share a call to action or an in-depth message to anyone that visits their profile.

Newsletter

Users on LinkedIn have the option to create and feature a newsletter on their profile pages, and regularly update any followers about various topics they want to cover in it.

Other users can subscribe to the newsletter and stay updated because they receive a notification whenever a new issue of that newsletter is published. Users can also feature their newsletter on their profiles, inside the featured section.

Adding a newsletter to the section means that the newsletter will appear as one of the cards in it.

The section can also be re-ordered so that items in it appear in a specific order. It’s important to remember that the section displays three different cards on the desktop version of LinkedIn, and has an arrow that encourages users to scroll to see more.

On the other hand, on the mobile app of the platform, only one card appears for users at a time.

When adding the newsletter to this section, the entire thing is going to be featured, instead of specific issues that have been published in it previously.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

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