Johnson & Johnson May Have Science on Their Side, but Will That Matter?
Through much of 2018, the venerable American retail brand Johnson & Johnson was on a tear. Stocks were up nearly 25 percent through mid-December, when a story came out that sent the stock price tumbling, down 9 percent year-to-date, and set Johnson & Johnson up for a major PR crisis. The troubling story came from Reuters, alleging that the company knew that its signature product, talcum powder, “contained small amounts of asbestos…” Worse, according to the story, Johnson & Johnson “knew this for years” but failed to disclose their findings.
Read MoreLululemon Founder Says Company Worse off Without Him
When a brand has to part ways with its founder, it’s not generally under happy circumstances. There’s often a lot said, and there can be some very public hard feelings. In the case of women’s sportswear brand, Lululemon, founder and former CEO Chip Wilson is still speaking out, still insisting the company did better with him despite the controversial statements that forced his resignation.
Read MoreFive PR strategies to deal with fake news
As we have seen in the past couple of years, fake news has become a major problem. In many circumstances, the 24/7 media cycle combined with multiple channels for the public to share information and news has led to the rapid spread of fake news. This adds to the long list of challenges which already plague PR professionals. Fake news or public misstatements can often cause irreparable damage to a brand or a company’s image if the right steps aren’t taken.
Read MorePayless Shoes’ PR Prank
Payless Shoes launched a fake luxury brand as a PR prank – and boy, did it work! The discount footwear retailer Payless pulled out all the stops and took a satirical shot at influencers. This prank achieved a lot – it showed that the difference between Payless and luxury shoes are just brand names, and it also showed that even expert fashion influencers aren’t able to distinguish between a discount sneaker and a designer shoe.
Read MoreBurger King Pokes the Competition With New Promotion
In recent years, fast food brands have been frantically jockeying for position in a consumer market that is showing more of a taste for tacos and “fast casual” dining, in lieu of fast food burgers and fries. Wendy’s has grabbed market share with witty social media campaigns and well-managed messaging around their “fresh never frozen” message. Meanwhile, McDonald’s, after earning some negative headlines for parting ways with the Olympics, has been gaining ground by promoting their fresh, not frozen, Quarter Pounder. Sure, the company got some snide social media commentary from Wendy’s about the “never frozen” announcement, but it’s been a winner so far.
Read MoreVictoria’s Secret Fashion Show Ratings Fall in Wake of Bad Press
Recently, cultural news program 1A on National Public Radio devoted at least an hour-long segment, essentially, to arguing that the Victoria’s Secret fashion show is not a good look. The arguments made both by guests and by callers and posters on social media touched on the style of the garments, the look of the models, the quality of the products, and the expectations consumers feel when they see a standard Victoria’s Secret advertisement, even one as slickly produced as the fashion show. In the same segment, guests and callers frequently and loudly promoted VS competitors that are considered, especially by Millennials, to be both more socially conscious and “woke” to socio-cultural trends.
Read MoreLion Air Crash leads to PR stumbling block for Boeing
On 29 October 2018, Lion Air Flight 610 was scheduled to fly from Jakarta to Pangkal Pinang in Indonesia. However, tragedy hit 13 minutes after take off with the flight crashing in the Java Sea, northeast of Jakarta. None of the passengers or crew on board survived. The aircraft was a Boeing 737 MAX 8, and the incident was the first major accident involving the 737 MAX and the deadliest involving the 737 aircraft, resulting in both engineering and public relations challenges for Boeing and its executive team.
Read MoreNFL Found the Secret to Revival: Touchdowns
For two years, the most popular, and one of the most profitable, programs on television suffered an ongoing consumer PR crisis. The NFL just couldn’t seem to get out of its own way. From Roger Goodell being booed during televised draft programs to the exodus of fans from live games and TV viewing, the NFL struggled to find solutions to their nagging troubles. The issues, from the fans’ perspectives, were many: the deaths of legendary players from brain disease, unpopular rule changes, the anthem scandal, the so-called “coddling” of quarterbacks, and the off-the-field issues of well-paid players committing violent crimes and seeming to receive relative slaps on the wrist. As of this writing, it was announced a player accused not…
Read MoreDutch Rail Company Announces Reparations
What do you do when your brand is directly associated with unimaginable horror? Some wounds don’t heal, and some stigmas are not easy to wash away, but, sometimes, it’s still the moral thing to do to make an effort to take responsibility. This scenario was illustrated recently when the Dutch national railway company announced it would be setting up a commission to “investigate how to pay individual reparations” related to the railway’s role in deporting Jews during World War II. The company released a public statement calling its role in the mass deportation, ordered by the Nazi occupation force, “a black page in the history of our country and our company…”
Read MoreEffective Marketing Strategies You’re Probably Not Doing
The primary goal for most marketing teams these days is to get the most out of your digital marketing campaign. While SEO and content marketing are the bread and butter of digital marketing, if you’re only using those methods then you are limiting the potential of your marketing campaign. There are other effective methods that you can use as a digital marketer to maximize your marketing strategy and reach more people with your campaign. While these methods might not be an ‘one size fits all’, try someone new and different to find out what works for you. These strategies might be just what you need to reinvigorate your campaign:
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