News and PR Insights from 5W Public Relations CEO Ronn Torossian

These Free or Low-Cost Marketing Tools Will Boost Any Business

marketing tool

Marketing can be an expenditure that some businesses have trouble justifying. However, a strategic approach to marketing is necessary in order to reach as many potential customers as possible.

So what is there to be done in the case of a little-to-no budget, no marketing experts on staff, and precious little time? Luckily, there are plenty of free or low-cost marketing tools designed to help even the smallest or newest businesses boost their strategy.

Don’t Skimp on Graphics

Graphic design is not a skill that just anyone has. But thanks to tools such as Canva.com, clean looking graphics can take just a few minutes to create.

While hiring a graphic designer or working with a creative agency is highly useful and worth the investment, this isn’t always within budget for some businesses. With resources such as Canva, which provides multiple templates and graphics tools for no cost, there is no excuse for poor design.

Clean graphics that are on-brand make a big difference for a business wanting to stand out and attract customers. The time investment is necessary to create a slew of attractive graphics that will pay off in the form of content and a cohesive look on websites and social media pages.

Evergreen Content Goes a Long Way

Consider the industry or niche that the business resides in. Do a few Google searches to find out what topics users are searching for that pertain to this business. How can the business provide content relevant to these searches?

Content is also something that costs nearly nothing but time to produce. The concept of “evergreen” content is useful for SEO and search ranking, social media fodder, and the establishment and maintenance of a reputation within the industry.

Be sure to write content that is useful, not that is too spammy or sales-y. Be wary of clickbait headlines or blogs that don’t seem to offer any new information that can’t be found elsewhere.

Content that is properly formatted for SEO will boost the image and reputation of a business because it will boost the ranking on the search and the quality score of the website.

Social Media Scheduling Tools Can Save Time

While social media is best to touch throughout the week, engaging with users and slotting in timely content, it can be tedious to try to post new content every day by hand.

Luckily, there are a vast amount of scheduling tools and social media management software that can help alleviate this trouble spot.

While most of these do require some cost, for sole proprietors or small businesses this cost is often quite low, and the convenience factor is well worth the expense. Using these tools, business owners and marketing professionals can plan social media ahead of time, particularly with content that does not have time sensitivity.

With enough research, even the smallest of marketing budgets can be maximized to its full potential. There are many tools now available to help alleviate the stress of creating and managing content, which can be a full-time job in itself.

A strong marketing approach is vital for any business, so using tools such as these will help a marketer struggling to make a budget work or to find the time to manage all of the moving parts.

Ronn Torossian is a leading Public Relations Executive. Torossian is the founder and CEO of 5WPR. 5W Public Relations is a NYC headquartered PR Agency.


Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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