Best Practices in Email Design
Category: Insight, Ronn Torossian

Best Practices in Email Design

One of the best ways that companies can reach their target audiences and customers is through email.

However, given the fact that most companies know that information, there are plenty of active users in the market, which means it’s a very competitive space.

To stand out from the crowd companies have to ensure that they have the right email designs, and are following the best practices.

Layout

Despite most emails having a lot of text-based content, it’s still considered to be a visual medium. That’s why it’s important for companies to create content that’s going to be visually engaging to the subscribers.

To do that companies should avoid creating unorganized emails, or overstuffing their email with content.

Instead, companies should be using the strategic placement of their email elements and using negative space to create an email layout that’s going to be easy for subscribers to navigate and read through.

Fonts

A very common mistake that many companies tend to do with their email campaigns is using too many different fonts.

Using many different fonts inside an email can make the emails look cluttered, and if any of the fonts aren’t supported by the devices that the subscribers are using, the email can end up looking completely different from what was intended.

It’s generally best to stick to a single, or at most, two different fonts throughout an email.

Responsive

These days, over 50% of global traffic tends to come from mobile devices, and over 40% of all emails are read on mobile devices.

Unfortunately, many email campaigns haven’t been optimized for those devices.

That means companies need to start using responsive design in their email marketing that’s automatically going to change the format to match the screen on which is being viewed by the subscribers.

This way, every email subscriber is going to be able to read every email effortlessly whether it’s on a smartphone, a laptop, or a desktop computer.

Signature

Companies that want to build more trust with their target audiences as well as stand out from the crowd can create a custom email signature for their newsletters.

The email signature is a lot more than just a name that signs off at the end of every email. In fact, the signature is an opportunity for companies to include more information about themselves, their contact information, and even add links to their social media channels.

Additionally, with a custom email signature companies can also promote their solutions. The best email signatures need to include the brand name and its contact information.

Companies can also include any special promotions or inspiring quotes in the signature, links to the company’s business website or social media profiles, a link where subscribers can unsubscribe, as well as information where they can contact customer service.

One of the best ways that companies can reach their target audiences and customers is through email. However, given the fact that most companies know that information, there are plenty of active users in the market, which means it’s a very competitive space. To stand out from the crowd companies have to ensure that they have the right email designs, and are following the best practices. Layout Despite most emails having a lot of text-based content, it’s still considered to be a visual medium. That’s why it’s important for…