addiction public relations
Category: Insight, Ronn Torossian

Addiction and PR

In the last few years, the growing addiction crisis around the country has led to various treatment centers popping up left and right.

The rehab industry has since turned into a very tight competition space, with facilities having to improve their promotional strategies to try and bring in new patients.

Just a few decades ago, PR and marketing strategies for most addiction treatments were generally driven by local efforts in various communities.

However, today it’s a lot different, with companies having to tap into various promotional strategies to reach more potential new patients effectively and quickly. However, with addiction being a very sensitive topic, it’s not always easy to promote this type of service.

That means companies have to utilize ethical promotional techniques to improve their brand visibility and reach, while also protecting their brand and reputation.

Branding

With a lot of strong competitors in the addiction treatment facility market, it’s important for a treatment center to have a unique selling point. This unique selling point is what’s going to help a treatment center stand out in a positive way and generate more clients.

The best way to do that is by figuring out what makes a facility unique, and then incorporating that element into every piece of branding. This can be a specific service, a treatment, or even the location of the facility.

When a company has a deep understanding of the personality of a brand and its values, it makes it a lot easier for the brand to connect with consumers. The strategy also lets treatment facilities provide consistent messaging across a variety of channels that’s going to resonate with the target audience.

Once the treatment facility has determined its unique selling point – or points – it’s time to start creating the brand logo, website, and content, all of which are going to align with the overall branding.

Website

A user-friendly, visually pleasing, as well as a well-performing website, can help companies generate more conversions. When a business provides all the necessary information about its treatment facilities on a website, it leaves a good impression on any website visitors.

Some of the key elements that treatment facilities need to include on their business website are information about the treatment specialty, contact information for the facility, credentials, and photos of staff members.

Treatment facilities should also provide website visitors with referrals, reviews, or case studies, as well as the mode of payments or insurance that the business accepts.

Additionally, aside from essential information, the design of the website should be functional, intuitive, clean, and have a fast loading time. All of the strategies put together will reduce the bounce rate of the website, while also ranking it higher on search engine results pages.

In the last few years, the growing addiction crisis around the country has led to various treatment centers popping up left and right. The rehab industry has since turned into a very tight competition space, with facilities having to improve their promotional strategies to try and bring in new patients. Just a few decades ago, PR and marketing strategies for most addiction treatments were generally driven by local efforts in various communities. However, today it’s a lot different, with companies having to tap into various promotional strategies to reach…