Top CRO Strategies for Companies

There are many strategies that companies can use when optimizing their conversion rates, and most of the time, every business needs to figure out what its target audience is going to respond to most, which drives positive results.

However, there are several conversion rate optimization strategies in marketing that companies can test and implement, that are more than likely to generate good results.

Qualified Leads

There are times when a website visitor wants to simply make a purchase and skips parts of the buying journey, choosing to immediately communicate with a sales representative.

To encourage those types of highly qualified leads, companies should be taking very specific actions that encourage those visitors to convert in the future through clear and compelling website copy, functional and user friendly websites, and smart calls to action (CTAs).

For example, a website visitor might want to sign up for a product demo which makes them a lot more qualified as a lead, compared to a website visitor that signs up for a product trial.

The right strategy will vary by business and its ideal customers, which is why companies should be running split tests to figure out what strategy is going to generate the most consumers, and then optimize that process.

Messaging

Companies can use live chat tools to communicate with website visitors in real time and give them support or guidance when necessary.

These tools can also be used to increase conversions because the messaging features can be placed on the pages that have the highest conversions so that the leads can get all of the information they’re looking for a lot faster.

Those pages generally tend to be product and pricing pages, but companies can also make their live chats action-based.

For instance, if a website visitor has spent over a minute scrolling down a page, the company can automatically offer to help them or answer questions they might have, which gets them to convert even faster.

Blog Posts

Creating regular content for website visitors gives companies a great opportunity to increase their conversions. To optimize blog posts, companies should identify which posts consistently generate high levels of traffic but have low conversion rates.

Then, those posts can get updated offers for the readers, with a better call to action (CTA), as well as SEO improvements.

Additionally, companies can also look at any of their blog content that already has high conversion rates.

By optimizing the content of those blog posts for search engine results pages (SERPs) through SEO, or updating the content so that it’s fresh and relevant, companies can drive a lot more qualified traffic to them, and get even more visitors to convert.

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