Creating Stunning Public Relations Campaigns

Through public relations campaigns, companies can positively influence their brand perception of the target audience by managing the communication with the general public and media outlets.

Additionally, with great public relations campaigns companies can generate website traffic, build credibility and brand awareness, engage the target audience, earn backlinks, and ultimately generate sales.

There are several strategies that companies can use to create studying PR campaigns that generate success.

Trends

Companies can leverage what’s currently trending around the globe and use their creative skills to inject their brand messaging into the trend to generate more exposure.

There are practically unlimited options for this and all that matters is that companies are creative and develop a timely response to the trending topic of their choice.

There are a number of tools that businesses can use to figure out which topics are currently gaining a lot of traction and popularity with the public.

Stunts

PR stunt is a creative effort that companies can do to generate buzz from the public and from media outlets that tend to defy the traditional communication forms.

There are plenty of great examples of PR stunts from companies, but it’s important to note that a company’s PR efforts won’t always get positive media coverage when pursuing them.

There are times when the public doesn’t interpret a company’s ideas as they were intended, which means that PR stunts can be somewhat risky for the reputation of companies.

However, companies can always get feedback on their ideas through surveys and focus groups to figure out if their ideas about a PR stunt are going to generate positive results.

Brand Ambassadors

There are different approaches that companies can have in terms of influencer marketing with brand ambassadors being one of the best ones.

A brand ambassador is any person that regularly represents a company in the media, and most often they tend to be an employee that has a lot of influence over the target audience.

However, companies can create long-term partnerships with practically anyone so they can become a brand ambassador.

The reason why brand ambassadorships are a lot more effective is that the influencers working on those campaigns tend to promote the company and its solutions regularly compared to one-off campaigns with a handful of social media posts.

Partnerships

Plenty of companies tend to share some common traits and values with each other and their target audiences.

When these companies are able to create partnerships they are able to appeal to both of their target audiences at the same time and work across niches for very successful and stunning public relations campaigns.

One of the most common types of brand partnerships is in the form of creating co-branded products.

Generally, these types of products are limited editions which is an added factor of urgency to the demand for those products.

Additionally, companies can create co-branded ads by partnering with another business or simply create several content pieces together such as articles, podcasts, or webinars.

To figure out which businesses a company should partner with, there are plenty of tools and platforms that can help in that regard where companies can use audience research tools and find what appeals to the target audiences of two businesses.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

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