What’s the Best Way to Utilize a Blog?
Recently, there was a meme going around on social media dealing with the topic of food bloggers. The meme essentially poked fun at food bloggers, who always seem to include a blog about the story that inspired the recipe. This frustrates the recipe seeker, who simply wants to know what they need to add to their grocery list. But there’s a reason behind this for these food bloggers. What many casual observers may not realize is that the entire reason why that recipe popped up high in their search results for “what to make for dinner tonight”.
Read MoreFaux Treasure-seekers jailed
A South Korean court has sentenced three business executives to prison after they were found guilty of falsely claiming to have found a long-lost treasure-laden shipwreck. Yes, you read that right. In July last year, the Shinil Group claimed it had found the Russian cruiser Dmitrii Donskoi, a vessel that sank in 1905 and has since been rumored to be holding gold valued at billions of dollars. As a result of the claim, Shinil Group reaped more than $7.6 million from thousands of excited investors.
Read MoreWhy the Quality of Branding Matters
Recently, the founder of the beauty brand Glossier was interviewed on the NPR podcast, How I Built This. Emily Weiss never thought she’d end up with a well-known beauty brand without a brick and mortar presence. All she wanted to do was start a blog — looking back, she says, she never would have thought she’d end up on the path she is on now.
Read MoreBoeing: A Case Study in How Not to Manage Your PR
As one of corporate America’s most recognizable brands, you would think Boeing would be well-poised to deal with public relations crises of all shapes and sizes. Indeed, as a major exporter and military contractor, Boeing has deep pockets when it comes to lobbying in Washington; you would think this kind of spending would carry through to the firm’s PR department.
Read MoreEntrepreneur of the Month: Michael Cammarata
Michael Cammarata has been an entrepreneur with a unique business sense for longer than many people even know what they want to do with their lives. Earning his first million dollars at the young age of 13, he invested that capital into industries such as biotechnology, entertainment, advertising, and electronics.
Read MoreApple v. Qualcomm: A PR win
The scene is this: The opening arguments for Apple vs Qualcomm are well underway in the Southern District of San Diego, with the US District Court Judge Gonzalo P. Curiel first disallowing, then reversing his decision and allowing live tweeting. Included in the passionate arguments are allegations of double-dipping, talk of KFC and its secret recipe, debates over chicken and potatoes. Who says the world of corporate law is a dull one?
Read MoreLeveraging Momentum from a Successful Marketing Campaign
The marketing team is celebrating. Months ago, in a meeting, a concept for a campaign was floated around the conference table. The idea had all the right ingredients: it was daring, edgy, attention-grabbing, and emotive. After a few more strategy meetings, the campaign really began to take shape, and the Chief of Marketing was excited to launch it. And it went off without a hitch. The campaign, starring a prominent basketball star, went viral. Thanks to the clever integration of a community impact story, together with just the right music, graphics, and hashtags, the campaign seemed to grow legs of its own. Soon, everyone was talking about the brand.
Read MoreUtilizing Current Events for Marketing Purposes
The Red Cross recently had a brilliant marketing scheme. In an effort to drive up blood donor numbers, the nonprofit organization leveraged the upcoming season premiere of the hit HBO series, Game of Thrones, for its marketing campaign. “Bleed for the throne.” The slogan was paired with a red-tinged artist’s rendering from a Game of Thrones scene and the font associated with the show’s title letters. At the very least, the campaign accomplished one goal: to start a conversation. Game of Thrones, with its millions of loyal fans, has a marketing power that other brands are attempting to harness. But this is a smart strategy! Leveraging current events can often be the fresh air that a brand needs to spin…
Read MoreDeveloping a Content Strategy for Effective Marketing
Having an effective and viable content strategy is an important key to the success of any marketing campaign. Content is easy to brush off, and it’s also easy to rush to complete and publish. After all, more is more, right? Wrong. Remember, consumer behavior trends today identify a strong sense of fatigue. This comes from the constant stream of content seeking their attention, the conflicting reports found from various media sources on news issues, and the constant battle for subscription dollars. This creates a less-than-welcoming environment for a marketer who needs to reach more consumers with a content plan.
Read MoreScheer’s mass text a bold but risky move
Receiving an unexpected text messages can catch anyone off guard, especially when it comes from a federal political leader. Even so, it’s part of a new strategy from the Conservative Party of Canada. In provinces without a carbon pricing system in place, including Saskatchewan, Manitoba, Ontario and New Brunswick, residents have been on the receiving end of a text message campaign launched by Conservative Party leader Andrew Scheer.
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