Social Media Ideas for B2B brands

As a part of their lead generation efforts, B2B marketers are posting more content on social media. Repetitive updates may fail to create an active online community around a business.

It can be quite challenging to craft content and continuously come up with ideas for a B2B business’  social media strategy.

Given below are some helpful content ideas for B2B business social media posts.

Behind the Scenes Information

Behind the scenes content can provide an opportunity to show the faces of the employees of an organization. If employees are happy and content working for a company, they will be willing to share their work-related experience on their social media feeds.

This content also gives the audience a look into what a brand stands for. Behind the scenes content is different from scripted content and helps humanize  brands.

The informality of such content helps build a sense of community. For instance, Slack often features photos of team members on their social media platforms, which amply demonstrate the company culture of the brand.

Use Informative Infographics

Infographics are visual, and they not only boost the social media presence of a brand, but also increase its reach. They are very popular among B2B buyers.

Vivid visuals can help market content effectively. Infographics also help break down complex subjects.

E-books

Sometimes, audiences prefer long-form content or detailed articles. Promoting e-books through social media posts can lead to greater engagement among interested audiences.

An advantage of e-books is that they do not require a lot of effort to create. An e-book can be created by collecting articles from blogs, for instance.

Tutorials

With the onset of the pandemic, people have developed an inclination to learn how to do different kinds of tasks. Helpful tutorials that teach audiences something new will always appear interesting.

After posting tutorials, it  is wise to see how well the audience responds to such tutorials on their social media feeds.

Consider what type of tutorials can be shared to convince  audiences  that a business is an expert in its field. For instance, a carpentry business can teach its followers on social media how to fix a leaning fence.

Video content

Video content can capture a viewer’s attention. According to a survey, 85% of businesses use video as a marketing tool.

Where video content is concerned, the audience nowadays has been spoiled by choice. Video making tools like Visme help create short form videos easily.

Video content works where traditional advertising channels cannot make a mark. Brands can tell their stories through videos and can provide the audience with entertaining and informative content.

Live streaming

Live streaming is an increasingly popular trend. Most popular social media channels give users the option to live stream.

Preparation is important for memorable live video events. Livestreams help  create a visual image of a brand. Subtle reminders about a live stream event can be sent to the audience in advance, in an attempt to increase viewers.

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